Tips for Creating Google Ads

Melanie Paiz
Jun 13, 2020
2 min read

Have you ever wondered what you need to do to create a google ad?

Well first off why would you make one?

Google ads help your site rank at the top of google searches, when one or more of your keywords are inserted into a google search bar. Creating a google ad campaign helps you monitor how your ads are doing, and which ones are performing best. When creating a google ad, you will have to write the title and the meta tag definition (see image below).

So what is a Google ad campaign made of? Well just like a sandwich, it has various layers. First you create an account with ads.google.com, then you create a campaign. A campaign, will include ad groups and each ad group will include your keywords and your written ads.

How Google Ad campaigns work (simplified into one image)

(image source: rarekarma)

Also remember that you will be paying for your ad campaign, it will be charged at a daily budget that you must set. Make sure you also set an end date for your google ads campaign or you will continue to be charged, if you lose access to your google ads account.

One last thing, you can sort similar campaigns into groups to compare their performance. Here is a definition of what a campaign group is, as defined by Google Ad-words:

Campaign Group: A set of campaigns that share a key performance indicator. Campaign groups are helpful for tracking the overall performance of multiple campaigns with similar goals. Set performance targets to designate numerical goals shared by all campaigns in a campaign group.