Landing Page Optimization & Basic SEO

When marketing through Google Ads, your landing page experience is what Google Ad's uses to measure how well you website gives people exactly what they are looking for. If you landing page does not match up with what you promise in your ads, then your ads may show less often.

In other words your landing page experience directly affects your ad rank, and your ad's position in Google's ad auctions.

How can you optimize your landing page? Here are some ideas:

- Make your site mobile and computer navigation friendly, don't make people hunt for information.

- Decreasing your landing page loading time.

- Making your site fast and secure, add security logos.

- Promote trustworthiness on your site, show what you promised in your ads.

Beginner SEO

What should you do after you have optimized your landing page?

Well check your SEO tags, ask yourself is my website google bot friendly? Can google find out what you have to offer?

Every image, product and post you make on your site should have the correct tags to insure Google can identify what is on your site. There are many ways to improve your site's presence. By the way SEO stands for Search Engine Optimization, and just so you know people that work in marketing and focus on this field are at times also called SEOs. To learn more about SEO, check out Google's Support Page.