Optimize your Google Ads Campaign & ROI

Maximizing your site's online presence requires fine tuning and careful analysis. After creating a Google Ads Campaign, you will need to be observant and check how well your ads, and keywords are performing. There are many ways to optimize your campaign. Here are a few as mentioned on Google's support page:

• Review your campaign performance, check for any significant changes in your clickthrough rate or conversion rate.

• Test out multiple ads.

• Use a strong invitation or call to action on your ads, some words might be: Buy, Order, Browse, Sign up, Try, Sell, or Get a quote.

• Create Simple enticing ads, that include a variety of your ad group keywords.

• Create very specific ad groups.

• Choose your keywords carefully: use keyword planner to analyze the performance of various keywords. You can also add your site link into keyword planner and it will recommend various keywords that you can use.

• Check that you have added negative keywords, and understand how to add phrase keywords.

• Once your campaign is up and running, pay attention to how specific keywords are performing, if some of them have a poor Click Through Rate (CTR) this can eventually lower your overall Ad Quality Score.

• Analyze which ads, are bringing you more conversions (or purchases).

• Make sure to check your Return on Investment (ROI), if you are spending more money on marketing than the amount of money you make off of the sale, your business will be in danger.

What is Conversion Tracking?

According to Google Support, you need to understand how many conversions are taking place on your website. Conversions- refers to an action made on your site, that is of some value to you, such as a purchase, or a subscription. Follow this link, to learn how to track conversions using Google Ads and Google Analytics.

How can you calculate your ROI? Example

Let's say you have a product that costs $100 to produce, and sells for $200. You sell 6 of these products as a result of advertising them on Google Ads. Your total sales are $1200, and your Google Ads costs are $200. Your ROI is ($1200-($600+$200))/($600+$200), or 50%. ($1200 - $800) / $800

= $400 / $800

= 50%

In this example, you're earning a 50% return on investment. For every $1 you spend, you get $1.50 back. To help measure your Google Ads ROI, you'll need to track conversions. (Google Support)