Google Ads Quality Scores & Google Analytics
- Melanie Paiz
- Jun 19, 2020
- 2 min read
Google Ads Quality Score
When you create a Google Ads campaign you will notice that Google rates how your ads are performing by using what is called a Quality Score. A Quality score measures the relevance of your ads. It is rated on a scale from 1-10, but a high number on the scale doesn't necessarily mean there is no room for improvement. Google rates quality scores on 3 things: Expected Click through rate (CTR), Ad relevance, and landing page experience. Even if you have a high score, you can check if there is room to improve your landing page experience. If you have a score of 4 or less, then you might want to expand the geographical location of the audience you are trying to reach, and/or choose better keywords. If you are now wondering, How do I choose strong keywords? Basic Tips for creating Keywords lists
Having a high quality score will also decrease the amount you pay per click.
Quality Scale Broken Down:
1-2 Bad Quality: Google will barely be showing your ads. Take action, check why ads aren't working.
3-4 Decent Quality: you are paying above average per click, check your landing page.
5-8 Good Quality: you can clean up your ad group, you might have to many keywords in ad groups.
9-10 Excellent Quality: don’t change to many things, you’re right where you need to be and likely paying the lowest possible price per clicks. Source: https://www.youtube.com/watch?v=sstMxJjP4l8&feature=emb_logo
Is there a limit to how many ads you can include in a campaign?
According to Google support Did you know that a Google Ads account can contain as many as 10,000 campaigns (including active and paused campaigns) per account, 20,000 ad groups per campaign, and 50 text ads per ad group? ... Fortunately, you can manage your campaigns and ads from the “Campaigns” and “Ads & extensions” pages.
What is the difference between Google Ad words & Google Analytics?
Ad words is mainly to create ads, and ad campaigns. It gives you a few tools to help you organize and analyze some of the data but if you want to capture your users full experience when they are on your site, you need to create a Google Analytics account.
Why is it important to have Google Analytics?
Google Analytics (is free) and can tell you the following:
Web traffic user location
Device type used when browsing your site
Relevant data that helps you understand user's overall experience
Track button, video, or any other dynamic element interaction on your site.
Internal product searches on your site
Bounce rates (who comes on your site & leaves without coming back)
Evaluate why people are leaving your site
Can see how successfully clients move through your purchase and checkout process.
Can see how your new ads are influences your page viewers
Can link it to your website and other Google services (like Google Ads)
All in all it is a magnificent tool, and when you customize it, in a way that will be most useful to you, you will see your website's traffic quality improve.
More Sources:
10 reasons to get Google Analytics
Linking Google Accounts with Google Analytics
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